Should South Florida’s area resorts, performing arts centers, club owners and restaurateurs be worried about losing business? Besides nearly 640 new hotel rooms in the guitar hotel, there also will be a promenade of more than 20 shops, fancy new restaurants, a new nightclub venue and a lagoon called Bora Bora. The project includes Hard Rock Live, a multi-tiered, 6,556-seat theater that is destined to be an entertainment hub for everything from Broadway shows to headline concerts to boxing matches. There is nothing anywhere in the region that resembles it, and it’s unclear whether anyone fully understands its potential financial might.Īmid headline acts, light shows and other fanfare, the Hard Rock will publicly debut its $1.5 billion expansion this coming Thursday with light beams shooting 20,000 feet into the sky. With the grand opening days before Halloween, the timing seems spot on.The massive 450-foot guitar hotel towers above the Seminole Hard Rock Hotel and Casino Hollywood like a recently arrived space ship. In other words, costumes were encouraged. Some other cool happenings opening weekend: a bustling pool lagoon with mermaids, acrobats, jet packs. Music is clearly just one part of the Hollywood Hard Rock experience.

Plus, with 14 restaurants on site, guests are bound to find something to suit their tastes, whether they’ve won big or lost. The expansive property also includes a day pool with club atmosphere, a family-friendly man-made lake featuring paddle boats and a lazy river, a 12,000-foot rooftop bar and lounge area as well as retail stores and large spaces for conventions. The musical element is an enormous part of what defines the Hard Rock hotels, restaurants and entertainment properties around the world. Allen spoke of how the brand “represents more than food, beverage and a place to stay.” “The Hard Rock brand is stronger today than it ever has been,” Allen said. Months earlier, in an opening announcement revealing some of what visitors could expect from the guitar hotel. Seminole Hard Rock Hotel & Casino Hollywood The property's pool lagoon featured fully costumed mermaids, acrobats and jet packs.

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